We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize

online marketing campaigns across multiple digital channels. The ideal candidate will be

responsible for increasing brand awareness, driving traffic, and generating leads/sales.

Key Responsibilities

• Plan and execute digital marketing campaigns (Social Media, Google Ads, etc.)

• Manage paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads)

• Monitor and optimize campaign performance based on KPIs

• Manage social media platforms and content scheduling

• Coordinate with the content and design team to produce engaging content

• Analyze data using tools like Google Analytics and Meta Business Suite

• Improve website traffic, conversion rates, and ROI

• Handle email marketing and push notifications (if applicable)

• Stay up to date with digital marketing trends and best practices

Requirements

• Bachelor’s degree in Marketing, Business, or related field

• 2+ years of experience in Digital Marketing

• Strong experience in paid ads (Meta & Google)

• Good understanding of SEO, SEM, and social media marketing

• Experience with analytics tools (Google Analytics, etc.)

• Strong communication and teamwork skills

• Ability to work under pressure and meet deadlines

Preferred Skills

• Experience in e-commerce

• Knowledge of content marketing and copywriting basics

• Familiarity with marketing automation tools

• Basic understanding of graphic design tools

KPIs

• ROAS (Return on Ad Spend)

• Conversion Rate

• Cost per Acquisition (CPA)

• Website Traffic Growth

• Engagement Rate