Boxy is looking for a story-driven Content Lead to own and scale our content engine. Youll transform complex logistics solutions into clear, engaging, and inspiring stories that resonate with e-commerce businesses, social commerce entrepreneurs, and omnichannel retailers in Iraq.

As the voice of Boxy, youll ensure our messaging is consistent, impactful, and trusted across all channels. Working closely with designers, videographers, influencers, and UGC creators, youll craft narratives that show how Boxy is reshaping logistics and empowering entrepreneurs to grow.

Key Responsibilities

Content Strategy

• Develop and execute a content strategy aligned with Boxys business goals, customer segments, and positioning.
• Translate market insights (pain points, needs, aspirations) into clear messaging frameworks.
• Own and refine the brand voice to ensure consistency across all platforms.

Content Creation

• Write compelling copy for social media, blogs, website, newsletters, case studies, and pitch decks.
• Craft ad copy that drives awareness, engagement, and conversions.
• Develop video scripts for explainers, campaigns, and customer stories.
• Design storytelling-driven campaigns that highlight how Boxy empowers e-commerce businesses and solo entrepreneurs.

Collaboration

• Partner with designers and videographers to produce high-quality visuals, motion graphics, and videos.
• Coordinate with influencers and UGC creators to deliver authentic, audience-relevant content.
• Work with growth and sales teams to align content with acquisition and retention goals.

Performance & Optimization

• Use analytics to track content performance and continuously optimize for engagement, conversions, and reach.
• Stay on top of trends in e-commerce, logistics, and social commerce marketing.
• Experiment with formats (short-form video, reels, carousels, blogs, ads) to maximize impact.

Requirements

• Proven experience in content creation, copywriting, ad copywriting, and storytelling.
• Strong skills in video scripting and campaign ideation.
• Excellent writing and editing skills in both English and Arabic.
• Ability to simplify complex topics (logistics, tech) into engaging narratives.
• Experience collaborating with creative teams (designers, videographers, influencers, UGC).
• Familiarity with social media platforms (Instagram, TikTok, Facebook, LinkedIn) and their best practices.
• Basic understanding of SEO and digital marketing.
• Creative, strategic thinker with a data-driven mindset.

Nice to Have

• Background in B2B SaaS, logistics, or e-commerce content.
• Experience running influencer or UGC campaigns.
• Video production or editing skills.

Why Join Boxy?

• Be part of Iraqs first logistics aggregator thats reshaping e-commerce and social commerce logistics.
• Create impactful storytelling that empowers both big businesses and solo entrepreneurs.
• Join a fast-growing startup where youll have room to innovate and take real ownership.
• Enjoy opportunities for professional development and career growth as the company scales.
• Thrive in a collaborative, supportive work environment that values creativity and impact.
• Make a significant impact on Boxys success as an early joiner.

• Make a significant impact on Boxys success as an early joiner.